Company History of Napoleon Grills


Napoleon Grills, a renowned name in the outdoor cooking world, has built a reputation as one of the foremost innovators in premium grilling solutions. Recognized for its high-quality gas grills, Napoleon's journey began with humble roots and has evolved into a multinational leader in outdoor kitchen appliances and home comfort products. Here, we delve into the rich legacy of Napoleon Grills, examining its growth, expansion, and its established role as a key player in the industry.

The Foundation of Napoleon Grills

In 1976, Wolfgang Schroeter founded Wolf Steel Ltd. in Barrie, Ontario, Canada, which later became the foundation for Napoleon Grills. Originally a small steel fabrication company focused on wood stoves, Wolf Steel quickly gained a reputation for craftsmanship and reliability, underpinned by Schroeter’s vision of delivering quality heating solutions.

During the 1980s, the company began manufacturing high-efficiency gas fireplaces, meeting growing demand for modern heating options. This dedication to innovation would eventually drive their entrance into the outdoor grilling market.

Establishing Napoleon Grills

In 1981, Napoleon Grills officially emerged as a product line under Wolf Steel Ltd., marking the brand’s first step into the grilling industry. Named after Napoleon Bonaparte, the brand aimed to embody strength, innovation, and leadership. The inaugural Napoleon Grill featured a cast-iron design with a built-in oven, setting it apart from other grills on the market and quickly garnering attention for its luxury, functionality, and durability.

Innovation and Expansion in the 1990s

The 1990s marked a period of substantial growth for Napoleon Grills. A pivotal advancement came with the introduction of infrared grilling technology, which enabled faster cooking times and improved heat distribution—key to avoiding flare-ups and achieving even grilling.

Napoleon’s infrared burners became a signature feature, allowing for precise temperature control and perfect searing capabilities. This innovation, alongside its expanding product line, cemented Napoleon’s reputation as a brand devoted to enhancing the grilling experience. During this period, Napoleon also expanded its market reach to Europe, Australia, and Asia, bringing their commitment to quality to an international audience.

Achieving Global Status in the 2000s

By the 2000s, Napoleon Grills had established itself as a global leader in high-end grills. The Prestige series, introduced in the late 1990s, became highly sought-after due to its stainless-steel construction, superior performance, and versatility. These grills offered multiple burners, rotisserie capabilities, and efficient heat distribution for restaurant-quality results.

In 2004, Napoleon launched the LIFT EASE™ roll-top lid, making grill operation more effortless. This thoughtful design enhancement further strengthened Napoleon’s market position, showcasing its dedication to user-friendly innovation. Through continuous product refinement and a growing global presence, Napoleon Grills earned multiple industry accolades, becoming a staple in both residential and professional outdoor kitchens worldwide.

Advancing with Technology in the 2010s

The 2010s saw Napoleon Grills embracing new technology to meet evolving consumer needs. With the rise in demand for smart technology, Napoleon introduced grills with Bluetooth and Wi-Fi capabilities, allowing users to monitor and adjust their grills remotely. These features proved especially useful for long, slow-cooking sessions, giving users control over temperature and timing without needing to hover near the grill.

The introduction of the Prestige PRO™ Series marked a pinnacle of Napoleon’s innovation, featuring amenities like interior lighting, proximity display, and the SIZZLE ZONE™ infrared burners. The Prestige PRO 825 model, in particular, became known for its expansive cooking area, power, and versatility, embodying the premium grilling experience.

Furthermore, Napoleon remained committed to environmentally friendly solutions, enhancing energy efficiency to reduce gas consumption and emissions. This sustainability focus resonated with eco-conscious consumers and highlighted Napoleon's forward-thinking approach.

Napoleon Grills Today: A Commitment to Quality

Today, Napoleon Grills stands as a global icon in the outdoor cooking arena, offering an extensive range of products that reflect meticulous attention to detail. From gas and charcoal grills to portable models and comprehensive outdoor kitchen solutions, Napoleon continues to deliver on its legacy of quality and innovation.

With a distribution network spanning over 50 countries, Napoleon Grills is a household name among grilling enthusiasts and professionals alike. The brand’s commitment to research and development ensures Napoleon remains at the forefront of the industry, constantly pushing the boundaries of what a premium grill can achieve. Reinforced by a comprehensive warranty program, Napoleon Grills consistently delivers durability and reliability to its loyal customer base.

Conclusion: The Lasting Legacy of Napoleon Grills

From its modest beginnings as a small steel fabrication business, Napoleon Grills has evolved into a beacon of quality, innovation, and performance in the outdoor cooking industry. Anchored by a legacy of craftsmanship and propelled by technological advancements, Napoleon Grills continues to set the bar for premium grilling solutions.

As Napoleon Grills looks to the future, its dedication to enhancing the outdoor cooking experience endures. This passion for innovation and quality will undoubtedly keep Napoleon Grills at the forefront of the market for years to come, as it remains a trusted leader for grilling enthusiasts worldwide.